SPECIAL
ANNUAL
REP ORT:
STATE
OF
THE
COFFEE
INDUSTRY
CHART 12A: HAVE ADDED OR REDUCED STAFF IN THE LAST 12 MONTHS, 5-YEAR REVIEW
● ADDED ● REDUCED ● NO CHANGE
40.5%
14.5%
32.3% 26.5%
45%
51.9%
2009/2010
CHART 12B: IF ADDED STAFF, IN WHICH AREAS?
100
0
59.1%
35.1%
6%
2010/2011
31.25%
2011/2012
2012/2013
Sales
0% 1%
Delivery
0% 0%
Repair
0% 0% 0% 0%
Warehouse
Office
9%
32%
10.3%
8.3%
12.8%
12.5%
44%
46%
83%
44.5%
33.3%
51.3%
45.8%
52%
25.6%
33.3%
20
55.5%
66.7%
40
12.8%
● 2008/2009 ● 2009/2010 ● 2010/2011 ● 2011/2012 ● 2012/2013*
80
60
61.7%
18.5%
41.2%
2008/2009
25.5%
26.9%
0% 0% 0% 0%
Other
* 2012/2013 includes multiple mentions
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28
Automatic Merchandiser
VendingMarketWatch.com
September 2013
The OCS consumer research also
showed that among those employees
who did not have any coffee service
at their location, 60 percent named
fltered water as their top request.
Environmental concerns flat
While locations have been asking
about sustainable products for a number of years now, operators haven't
reported a lot of movement in this
area as far as sales. Therefore, operators haven't invested heavily in green
OCS products, leaving the percentage of operators offering these items
practically unchanged since 2010, see
chart 13a. For operators who did add
eco-products to their OCS line-ups,
most added coffee with sustainable
features, 53.3 percent, followed by
products made from recycled material, 30.4 percent. See chart 13b.
The number of OCS companies
allowing customers to order online
increased in 2012, from 35.29 to
40.2 percent, see chart 14. Many