SPECIAL
ANNUAL
REP ORT:
STATE
OF
THE
COFFEE
INDUSTRY
CHART 9: ACCOUNTS BY TYPE, 5-YEAR REVIEW
● OFFICES ● B&I; ● RESTAURANTS, DELIS, BAKERIES ● CONVENIENCE STORES ● GOVERNMENT/MILITARY
● SCHOOLS/COLLEGES ● RETAIL OUTLETS ● OTHER (HEALTH CARE/HOTELS)
4%
1%
5%
1%
3%
5%
1%
8%
4%
18%
6%
8%
7%
58%
1.4%
4.8%
1.5%
3.5%
54%
2009/2010
offer mostly OCS, but had some
vending, said they launched micro
markets as a way to provide added
value to their customer base and as
an additional revenue source.
Plumbed-in and pourover brewers
rebounded in 2012, closer to previous
years, as many locations were and
still are more cost conscious. Operators have done a good job of educat-
6.2%
55.4%
18.5%
16%
2008/2009
7.6%
1.9%
3.8%
3.3%
5.2%
6.9%
4.5%
55.8%
18.7%
2010/2011
2.1%
5.2%
5.4%
10.1%
48.8%
7.2%
6.3%
15.1%
2011/2012
ing locations about the benefts and
quality that these brewers can offer,
despite heavy requests for single cup.
Single-cup remains strong
In 2012, single cup also experienced
a lift to 20.1 percent, see chart 7a.
In the population as a whole, 13
percent of people drink coffee made
in a single-cup brewer daily, accord-
2012/2013
ing to NCA data. And ownership of
these brewers grew to 12 percent in
2012, increasing from 10 percent
the year before, showing just how
popular single cup has become.
However, single cup presents a
dilemma for operators. Not only is
the cost per cup high, which means
a higher cost for the location, but
the most well-known of these brew-
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24
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September 2013
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