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SPECIAL ANNUAL REP ORT: STATE OF THE COFFEE INDUSTRY CHART 8: ESTIMATED MARKETSHARE OF SINGLE-CUP BREWER PLACEMENTS IN THE U.S., 5-YEAR REVIEW (Editor's note: Responses for 2012/2013 are active brewer placements. Percentages from previous years have been calculated.) 2008/09 MARKETER Bodecker Brewed Cafection Cafejo Crane Filterfresh Grindmaster Keurig Kraft LaVazza Mars Drinks Newco Rheavendors Saeco USA Sara Lee Starbucks Technologies Coffea VE Global Solutions VE Global Solutions Wolfgang Puck Other PRODUCT(S) Bodecker Avalon Cafejo Café System, Genesis Filterfresh Grindmaster Keurig Gevalia, Tassimo Professional Espresso Point, Lavazza Blue Mars Drinks (Flavia) Smartcup, Freshcup Rhea, Cino Saeco, Estro Douwe Egberts Starbucks Coffea Venus, Cypris, Juno, Prosyd Brio, Colibri, Koro, Korinto, Konvivo Wolfgang Puck 2009/10 2010/11 2011/12 2012/13 0.31% 3.64% 2.29% 1.31% 2.02% 1.00% 37.70% 0.39% 2.09% 36.11% 0.18% 0.44% 2.76% 0.30% 0.80% 0.00% 1.87% 5.94% 0.50% 0.37% 0.29% 3.69% 2.31% 1.24% 2.08% 1.38% 36.79% 0.60% 2.12% 35.50% 0.30% 0.44% 2.69% 0.42% 0.92% 0.03% 2.00% 6.25% 0.60% 0.35% 0.23% 4.10% 2.20% 1.11% 1.65% 1.26% 43.00% 0.66% 1.98% 31.80% 0.31% 0.35% 2.21% 0.51% 0.81% 0.16% 1.91% 5.34% 0.15% 0.27% 0.26% 3.89% 2.36% 0.95% 1.43% 1.35% 46.23% 0.81% 1.68% 30.13% 0.41% 0.33% 2.00% 0.44% 0.75% 0.22% 1.64% 4.61% 0.31% 0.22% 0.36% 1.98% 2.35% 1.34% 4.69% 6.03% 46.22% 2.91% 2.12% 23.41% 2.15% 0.05% 0.61% 1.67% 1.64% 0.03% 0.12% 1.19% 0.38% 0.76% OCS locations increase The average number of OCS locations served by operators went up in 2012, from 2011, by an average of 18 stops. Operators reported that this was due to new sales efforts by their companies as well as a strengthening economy leading to non-vending business growth. Chart 5 shows that in the past 12 months, operators added more accounts in the 20 to 29 person range. This size now represent 16.4 percent of OCS accounts nationwide, whereas last year it was 12 percent. The other account sizes stayed relatively fat, except for those with 100 employees or more. These increased from 7.41 percent in 2011 to 10.9 percent in 2012 as the businesses recovered from the recession and added employees. Operators have been diversifying the type of account they provide OCS for as well, see chart 9. The percentage of offce and busi22 Automatic Merchandiser Average Total Sales Revenue Change Per Region ness/industry accounts served dropped slightly in 2012, as OCS operators increased their deliveries to restaurants, government locations and even c-stores. The largest jump was in the "other" category, nearly 4 percentage points. This VendingMarketWatch.com September 2013 is where many full-line operators placed their micro market OCS sales, which grew especially well in hospitals. Micro markets were a somewhat surprising trend in OCS. A number of operators, especially those who