SPECIAL
ANNUAL
REP ORT:
STATE
CHART 5: ACCOUNT POPULATIONS
BY SIZE, 2012/2013
2.7%
11.8%
COFFEE
INDUSTRY
08/09
21.8%
● LESS THAN 10 ● 11 TO 14 ● 15 TO 19
● 20 TO 29 ● 30 TO 49 ● 50 TO 74
● 75 TO 99 ● 100 OR MORE
27
39.69
28.11
28.23
18.24
National brand coffee
Espresso/cappuccino
Other coffee*
Total Coffee
Other hot beverages
Soft drinks/juices
Bottled/fltered water
Creamers/sweeteners
Cups/paper products
Other
7.3%
09/10
Private label coffee
16.4%
17.3%
THE
CHART 6: OCS SALES BY PRODUCT CATEGORY, 5-YEAR REVIEW
10.9%
11.8%
OF
10/11
11/12
12/13
31
2
9
69
6
3
5
7
6
4
21.4
4.94
4.63
70.66
7
3.5
4
5
5.5
4
26.92
3.6
12.07
70.7
4.9
5.39
5.7
5.63
5.41
2.27
28.08
3.77
9.86
69.94
5.54
5.73
4.75
6.62
6.17
1.25
24.37
5.38
17.36
65.35
6.39
6.57
7.29
6.48
6.51
1.88
*Includes flavored, whole bean and varietal.
CHART 7A: OCS BREWER BREAKOUT BY TYPE, 5-YEAR REVIEW
● PLUMBED-IN AND POUROVER ● THERMAL ● SINGLE-CUP
Yes
18%
51.4%
18.5%
19%
63.5%
51.4%
19%
2008/2009
Yes
18%
62%
2009/2010
The average price for both single
cup and more traditional OCS coffee
increased over the past 12-month
period, shown in chart 4c and 4b.
Single cup increased to 43.1 cents per
cup. From operator responses, that
number is a median between two
20
Automatic Merchandiser
23%
20.1%
57.2%
19.3%
2011/2012
60.1%
2012/2013
CHART 7B: PLUMBED-IN, AUTOMATIC AND THERMAL
AS % OF TOTAL, 3-YEAR REVIEW
charged to consumers
for coffee increased over
the past 12-months
Prices increase again
63%
2010/2011
THE average price
Operators found that despite the
recession and price conscious locations, coffee remains a valuable perk
employers want to offer employees,
especially among new businesses.
19.8%
19%
● 2010/2011 ● 2011/2012 ● 2012/2013
Pourover
glass pot
Automatic
glass pot
17.1%
12.9%
12.3%
21%
24.4%
11.3%
25.2%
industry trends. Plumbed-in
19.9%
36.5%
Either operators
2.21%
increased prices
3.1%
Pourover
based on supplier/
5.5%
thermal
cost increases or
15.82%
20%
Automatic
dropped
prices
13.8%
thermal
to remain competitive. If prices
dropped, often new
The increase in average price per
equipment and product was offered, cup for frac pack, plumbed-in and
such as pod brewers. Single cup is pourover coffee was driven by wholestill a powerful trend. Operators sale price increases and consumers
report heavy requests by locations asking for more national brands, as
for single serve coffee.
well as heavier pack weights.
VendingMarketWatch.com
September 2013