CONVENTION
NAMA
ONESHOW
NAMA 2013 OneShow
breaks attendance record
N
AMA Vice President and OneShow Executive Director LyNae Schleyer announced
record-breaking results for OneShow 2013, in terms of overall attendance and
exhibitors — including booth space and total size of the show.
"We are thrilled with the OneShow's performance and thankful to our
growing number of attendees and exhibitors," said Schleyer, in a prepared statement. "Our attendance since 2010 has increased an amazing 17 percent and exhibitors are up 8 percent." Learn more about the
Schleyer
2013 OneShow online at www.vendingmarketwatch.com/10943859.
Do micro markets
increase sales?
▶ Micro markets are an
entirely new channel within
our industry, explained Brad
Bachtelle, owner of Bachtelle
and Associates, in his second
session about micro markets
during the NAMA OneShow.
"We found a way to drive
sales and make customers
happy," said Bachtelle about
the micro market industry as
a whole.
According to his 2012
micro market channel census, based on surveys from
all the suppliers, there are
2,642 active micro market
locations and 2,724 active
Brad Bachtelle discusses the micro market channel.
kiosks. The number of kiosks
is higher because some
locations have duel kiosks.
Bachtelle calculates those
micro markets are produc-
national, right presents the 2012
Route Driver of the Year award to
Jim Milton of Fox Vending, Bridgeview, Ill., second from left. His
wife, along with Fox Vending owner,
James Fox, congratulate him.
Automatic Merchandiser
V-Engineering gives vending
operators an opportunity
to see the challenges,
solutions and innovations
of the vending, micro
market and offce coffee
service industry.
▶ Attendees packed
ing $90,740,057 in retail
sales for the 2012 calendar
year. Read more online at
www.vendingmarketwatch.
com/10948709.
▶ Paul Schindelar, Mondelez Inter-
22
How technology
will change
vending, part 1
▶ Carla Balakgie, left, and Mark Dieffenbach,
right, of NAMA, present Jeff Deitchler of PrairieFire Coffee, Wichita, Kan., with the NAMA
Coffee Operator of the Year Award. See more
NAMA coverage online at www.vendingmarketwatch.com with keyword 2013 OneShow.
VendingMarketWatch.com
June 2013
the room to see Dr.
Michael Kasavana's
'V-Engineering: The
next generation' panel
and educational session
at the 2013 NAMA
OneShow. The topic for
the panelists was how
technology was beneftting the vending and
micro market industry
now — and how it could
do so in the future.
Doug Haddon of
MEI started things off
by asking attendees,
"As the technology is
coming, are you in a
position to deliver an
experience and accept
what's in the customer's wallet?" He felt
there were four main
areas of technology
innovating the vending
industry: communications, payments, data
and engagement.
The last, engagement, also includes
loyalty programs. Read
more online at www.
vendingmarketwatch.
com/10940331.