OPERATION
PROFILE
wages, 100 percent matched
401K plans, generous health
insurance and tuition reimbursement. Schweppe and
Closser believe this process
helps Elite Cuisine fnd
employees who are dedicated to their work.
WITH micro markets,
we can fnally make
good margins.
Health and wellness is trending
Schweppe and Closser have noticed
a trend toward wellness in corporate
America over the last six or seven
years. To fll that need, they have
implemented a "better choices for a
better you" campaign that denotes
healthier products. Each healthy
choice item is approved by registered
dieticians and ftness coordinators.
"There's been a tremendous
push toward wellness and we
need to do what we can to comply,"
Schweppe said.
Jim Schweppe,
co-owner, Elite Cuisine LLC
The push toward wellness has
started to pay off. "We now sell more
turkey burgers than cheeseburgers,"
he said, "so it seems consumers are
gravitating toward healthier items."
Locally Brewed OCS
For its OCS, Elite Cuisine uses primarily Newco Enterprises brewers.
However, lately the company has
been emphasizing Keurig and Tassimo single-serve coffee due to the
popularity of single-serve among millennials. Although single-serve coffee
represents just 5 percent of
OCS business at Elite Cuisine, Schweppe and Closser
anticipate the segment will
grow to 20 percent in the
coming years, in large part
due to the boom of millennials in the workplace.
The company also features local coffee brewers
in both locations. The St. Louis location features premium coffee roaster,
Kaldi's Coffee, and the Kansas City
location features coffee from The
Roasterie.
Elite Cuisine plans to continue to
focus its attention on micro markets,
engaging new clients and continuing
to grow its revenue. The company
is excited about the success it has
seen thus far, and has agreements
to install one micro market a week
for the foreseeable future.
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IT'S ALL IN THE SOLUTION
20
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877-277-0728
June 2013
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