PUBLISHER'S
NOTE
BY
MONIQUE
TERRAZAS
Out of all the wars out
there – Why Water?
Let's not reward people with guilt for making a good choice.
I
n April, VendingMarketWatch featured an article from the Des Moines
Register on the successful student-led
campaign to ban the sale of single serve
bottled water. I can't help it. I had to do
a double and triple check to make sure
that I had understood the story correctly. Surely this couldn't be true, could
it? Well, it is and all I can really say is I
wish I was young again.
You see, when I went to college, I
probably would've been on board to help
save the Earth by
joining this effort
to ban single serve
bottled water. I
mean, come on,
why spend the
money to actually
buy water when
it's all over for
free? I'd have gone
to bed feeling better that I somehow
made a difference. I
did my part!
However, I've
gotten older and
now see the world
in an actual bigger picture, not
just the one that I
thought for sure I
knew when I was in college. After all,
aren't we all know-it-alls when we are
in college? But I digress. With the push
to make healthier choices, bottled water
sales have grown over the years. We've
made it a convenient option for consumers to purchase water. Now we are
going to applaud them for their choice
in beverage, but tell them it's not good
WORK
to fnd a
compromise
that will
help us in
the long run
4
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enough because the environment could
suffer? Whatever happened to the
campaigns of Reduce, Reuse, Recycle? I
think the message was pretty clear and
gave an option for all of us to use. However you practice the three R's is up to
you, but at least you have a choice. The
choice wasn't made for you as it was
for those at Drake University.
1233 Janesville Ave., P.O. Box 803,
Fort Atkinson, WI 53538-0803
BUSINESS STAFF
PUBLISHER
Monique Terrazas
Telephone: (920) 568-8386
E-mail: Monique.Terrazas@
VendingMarketWatch.com
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CONSULTANT Telephone: (920) 568-8314
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EDITORIAL STAFF
EDITOR
Emily Refermat
Telephone: (920) 563-1615
E-mail: Emily.Refermat
@VendingMarketWatch.com
ASSISTANT EDITOR
Alfonso Flores
Telephone: (920) 563-1651
E-mail: Alfonso.Flores
@VendingMarketWatch.com
SUPPORT STAFF
Lost educational opportunity
If these students would've thought a
little bit further about the bigger picture, maybe they would've seen a different opportunity to accomplish two
objectives instead of giving people guilt
complexes. The students cannot deny
that drinking water is good for you and
they should continue to support the
effort. They need to also realize that
bottled water is a convenience, similar
to that of any single serve beverage.
While the effort to provide everyone
with a reusable water bottle to be used
at reflling stations is commendable,
they could've also reached out to the
school and the vendors to partner on
increasing recycling awareness.
What will be interesting is to tab
these students ten years after they
have left college to see how much their
bottled water ban really saved the
Earth — or even if the ban is still in
place and what their feelings would be.
The moral of the story is this: instead
of running around trying to ban
everything that might hurt something,
I wish society would take a step back
and try to work out a compromise
that helps everyone in the long term,
instead of what you feel passionate
about today.
May 2013
ART DIRECTOR
Erin Brown
PRODUCTION DIRECTOR Steve Swick
PRODUCTION SERVICES Barb Evenson
REPRESENTATIVE Telephone: (920) 563-1629
Fax: (920) 568-2392
E-mail: Barb.Evenson@cygnus.com
AUDIENCE
DEVELOPMENT MANAGER
Wendy Chady
PUBLISHED AND COPYRIGHTED 2013 BY
CHIEF EXECUTIVE OFFICER John French
CHIEF FINANCIAL OFFICER Paul Bonaiuto
EXECUTIVE VICE PRESIDENT Gloria Cosby
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