The ability for customers to examine fresh food before purchase
increases sales.
put them in the freezer and then
thaw them, it affects the look of
the product," explained Cauble.
"Many manufacturers are trying
to remedy this, but when we frst
started out, there was a noticeable difference to customers."
Gallins' micro market customers also appreciate freshness as well as a greater variety
of healthy items. "We're able to
offer more diverse salads," said
Cauble. Instead of typical iceberg lettuce, Gallins offers spinach or mixed greens salads with
fresh vegetables. Also, the micro
market salads are larger by two
ounces, but look substantially
bigger due to better packaging.
"Without the space limitations
of the food vendor, we are able
to put the salads in larger, nicer
looking containers to improve
the look and presentation," said
Cauble. He has noticed the micro
market customer is more receptive
to higher price points if there's
fresh product variety and healthy
options. "[Conversely,] there is a
lower threshold on what customers are willing to pay for something out of a vending machine,
regardless of the ingredients,"
added Cauble.
Spoilage remains an issue
Of course one challenge presented by an increase in fresh
food is spoilage. Cauble noted
that when Gallins' micro market
drivers were frst stocking food,
they would put new products in
the back and move older products
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