PUBLISHER'S
NOTE
BY
MONIQUE
TERRAZAS
Who are you?
New terms for our industry are circulating, but being new
doesn't necessarily make them better or more accurate.
N
percent
of you
answered
vending
What's in a name?
Is it just me or
does it seem that
society in general
has gotten tied
up with job titles
and defning
exactly who we are and what we do?
As we get ready to head out to the
NAMA OneShow in Las Vegas this
month, I can't help but wonder who
exactly are you? I've been hearing a
lot of "newer" terms being thrown
around in the industry that should
defne exactly who you are and what
you do, so before I start throwing
my two cents into the ring, I thought
we'd ask you.
8
BUSINESS STAFF
PUBLISHER
Monique Terrazas
Telephone: (920) 568-8386
E-mail: Monique.Terrazas@
VendingMarketWatch.com
INTEGRATED MEDIA Jamie Bauer
CONSULTANT Telephone: (920) 568-8314
E-mail: Jamie.Bauer@
VendingMarketWatch.com
LIST RENTAL
Elizabeth Jackson
Account Executive
Merit Direct LLC
Telephone: (847) 492-1350, ext. 18
E-mail: ejackson@meritdirect.com
ot too long ago, the term receptionist was perfectly acceptable.
I'm sure many of you have one
at your business. However, have you
heard the term receptionist being
changed to frst impression specialist? We have a frst impression specialist here at our offce and I have
to admit, it does make me laugh. You
do have to give props to being unique
and the name really fts — she's the
frst person that any visitor to the
offce sees, that's exactly what she
does. I doubt
that if someone
from the outside
referred to her
as a receptionist,
however, that
she'd correct
them or feel like
that title wrongly
described her
profession.
SIXTY NINE
1233 Janesville Ave., P.O. Box 803,
Fort Atkinson, WI 53538-0803
Automatic Merchandiser
In a recent survey conducted by
Automatic Merchandiser, we asked
our operator subscribers which of
these fve terms best related to their
business. Sixty-nine percent of you
answered with vending. Then we had
a tie with ten percent answering OCS
and ten percent of you answering
refreshment services. Eight percent
answered with automatic merchandising and three percent of you
answered with foodservice.
Vending still strong
Now, I think that the answer is pretty
clear; we are vending. I'm sure that
some of you will stop me and tell
me, "Monique, you got it all wrong, I
handle this and that, so my business
is really X!" That's fne, there will
always be exceptions and I in no way
mean to make you feel like you can't
identify with a specifc segment of
the industry, but my question to you
is, would you be offended if someone
referred to you as vending?
I did mention I was going to throw
my two cents into the ring. Call me
old fashioned, but I still fnd the term
automatic merchandising a perfect
way to defne what our industry does.
We display the products that we want
our customers to buy (merchandising them) and they get the product
"automatically," either by using coins,
paper money, a credit card, their cell
phone or a fob. A person does not
have to be physically there to handle
the transaction.
If you're headed out to the NAMA
OneShow, and you really should be by
the way, feel free to stop me and let me
know what you think.
VendingMarketWatch.com
April 2013
EUROPEAN SALES Julian Maddocks-Born
REPRESENTATIVE, Sales Director
ITSL MEDIA julian@itsluk.com,
+44 (0)1442 230033
Benedict Hume
Sales Manager
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+44 (0)1442 288287
EDITORIAL STAFF
EDITOR
Emily Refermat
Telephone: (920) 563-1615
E-mail: Emily.Refermat
@VendingMarketWatch.com
ASSISTANT EDITOR
Alfonso Flores
Telephone: (920) 563-1651
E-mail: Alfonso.Flores
@VendingMarketWatch.com
SUPPORT STAFF
ART DIRECTOR
Erin Brown
PRODUCTION DIRECTOR Steve Swick
PRODUCTION SERVICES Barb Evenson
REPRESENTATIVE Telephone: (920) 563-1629
Fax: (920) 568-2392
E-mail: Barb.Evenson@cygnus.com
AUDIENCE
DEVELOPMENT MANAGER
Wendy Chady
PUBLISHED AND COPYRIGHTED 2013 BY
CHIEF EXECUTIVE OFFICER John French
CHIEF FINANCIAL OFFICER Paul Bonaiuto
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