Automatic Merchandiser

APR 2013

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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SUCCESS STORY: OPERATION PROFILE 35 years of growth By Emily Refermat, Editor This California family vending operation has thrived for more than three decades and continues its success with the addition of the third generation, who added new business lines to drive growth of the Canteen franchise. J &J; Vending of Union City, Calif. turns 35 this year. The Canteen franchise, started by father and son Joel C. (Senior) and Joel E. (Big Joe) Skidmore in 1978, had four accounts. Now there are more than 1,300 machines and eight routes. With the addition of the third generation, Joel E. Skidmore's daughter Jennifer, the company expanded its business into offce coffee and pantry service at a time when vending was feeling the recession, and the operation continues to innovate. J&J;'s latest addition, micro markets, has brought the company a number of new locations. Partners from the start In 1978, Skidmore Senior was working as a manager for Canteen of Burlingame when they approached him with a franchise opportunity. They would take larger accounts, but send smaller locations to him for vending service. He agreed and asked his son, only 17 at the time, to become CONTINUED ▶ Joel Skidmore is a hands-on owner who moves equipment and helps with daily business. April 2013 VendingMarketWatch.com Automatic Merchandiser 39

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