MICRO
MARKETS
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By Emily Refermat, Editor
Micro markets require a different set of skills than
traditional vending, including more retail focused planning,
dedicated drivers and high-end product considerations.
M
icro markets are the newest trend in the vending industry.
They offer operators a chance for increased revenues because
they allow the product variety and delivery format customers want. However, micro markets are not vending accounts. In
order to gain the monetary benefts they offer, operators need to
ensure their micro market service more closely resembles retail
than traditional automatic merchandising. This requires vending
operators to be better retail merchandisers, service micro markets
differently and sell the products micro market customers want.
30
Automatic Merchandiser
VendingMarketWatch.com
April 2013
3 secrets to better
servicing micro markets
• Embraceretailstrategies
• Hirededicateddrivers
• Understandneedsofnewclientele