Automatic Merchandiser

FEB 2013

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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PUBLISHER'S NOTE BY MONIQUE TERRAZAS Make 2013 your year of growth by being SMART With goals, you can grow your company one step at a time. I personally see 2013 as a year of growth for not only the vending industry, but for the nation as a whole. In order to actually grow, one can't wait for the opportunity to fall in your lap. It's all about the attitude and planning you bring to the table. If you approach your business with goals in mind to achieve, you will see success and more importantly, growth. Sounds an awful lot like a New Year's Resolution doesn't it? Let's not call it that, but instead look at it as setting goals for yourself and your business. This time around though, we are going to be SMART. Measurable goals The reason why most goals tend to fail is because a person has incredibly high expectations that are very hard to achieve in a 6 to 12 month period. The key to setting and achieving goals is to be realistic in your approach. Setting SMART goals is a great tool to use when sitting down to plan. SMART looks something like this: SMART goals will help you grow your company S Be specific with your goal. It's not just enough to say, I want to increase revenue, but assign a percentage of revenue increase. This will help you structure ways to achieve your goal. M Your goal must be measurable. If you want to add additional employees, state how many people you will add to your company. A Attainable. While having high expectations is good, you should set goals that are attainable and realistic, otherwise you are setting yourself up for failure. R Set a responsible person. There are a couple of different definitions for this one, but I understand it as simply not coming up with a goal and assigning it to the rest of your company to achieve. You must present the goal in a way that gives your team ownership of the goal and the opportunity to offer their insight as to how to achieve the goal. This is a group effort. T Time Specific. It doesn't always have to be a 12 month period. Some goals are small and can be achieved in 6 months or less. Remember to make sure that your time period is attainable. If you want to get into installing your first micro market location, it's probably a bit of stretch to be up and running in 3 months. Research so you understand how long the process might take and what to expect to set your timing goal. Goal setting is important While using SMART goals is a process that is not new, it's still a process that many of us forget when we are trying to implement something new in our business. By setting goals, you will be able to grow your company one step at a time and when we get to the end of 2013, you'll be able to look back at what you achieved and what new opportunities are in store for you. 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538-0803 BUSINESS STAFF PUBLISHER Telephone: (920) 568-8386 E-mail: Monique.Terrazas@ VendingMarketWatch.com LIST RENTAL Automatic Merchandiser VendingMarketWatch.com February 2013 Elizabeth Jackson Account Executive Merit Direct LLC Telephone: (847) 492-1350, ext. 18 E-mail: ejackson@meritdirect.com European Sales Representative, ITSL Media Julian Maddocks-Born Sales Director julian@itsluk.com, +44 (0)1442 230033 Benedict Hume Sales Manager benedict@itsluk.com +44 (0)1442 288287 EDITORIAL STAFF EDITOR Emily Refermat Telephone: (920) 563-1615 E-mail: Emily.Refermat @VendingMarketWatch.com ASSISTANT EDITOR Alfonso Flores Telephone: (920) 563-1651 E-mail: Alfonso.Flores @VendingMarketWatch.com SUPPORT STAFF ART DIRECTOR PRODUCTION DIRECTOR PRODUCTION SERVICES REPRESENTATIVE Erin Brown Steve Swick Barb Evenson Telephone: (920) 563-1629 Fax: (920) 568-2392 E-mail: Barb.Evenson@cygnus.com AUDIENCE DEVELOPMENT MANAGER Wendy Chady PUBLISHED AND COPYRIGHTED 2013 BY CHIEF EXECUTIVE OFFICER John French CHIEF FINANCIAL OFFICER Paul Bonaiuto EXECUTIVE VICE PRESIDENT Gloria Cosby VICE PRESIDENT, AUDIENCE DEVELOPMENT Julie Nachtigal VICE PRESIDENT, TECHNOLOGY Eric Kammerzelt VICE PRESIDENT PRODUCTION OPERATIONS Curt Pordes VICE PRESIDENT, HUMAN RESOURCES Ed Wood VICE PRESIDENT, MARKETING Gerry Whitty All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. Reprint Sales: For reprints and licensing please contact Nick Iademarco at Wright's Media 877-652-5295 ext. 102 or niademarco@ wrightsmedia.com. Subscription Policy: Individual subscriptions are available without charge in the U.S. to vending operators, coffee service operators, product brokers, and product and equipment distributors. Subscribe online at www.VendingMarketWatch.com. Publisher reserves the right to reject nonqualified subscribers. Individual subscriptions are available at the following rates: For one year, U.S. $35 ($70 for two-year subscription), Canada & Mexico $55 ($100 for two-year subscription); all other countries, payable in U.S. funds, drawn on U.S. Bank, $80 per year ($150 for two-year subscription). Single issues available (prepaid only) $10.00 each. Canadian GST# 131910168. For Change of Address or subscription information, click on subscribe at www.VendingMarketWatch.com, call toll-free 877-382-9187 or 847-559-7598 or email: circ. VendingMarketWatch@omeda.com AUTOMATIC MERCHANDISER (USPS 017-280) (ISSN 10611797, print; ISSN 1948-5697, online) is published nine times per year: February, March, April, May, June, August, September, October and December by Cygnus Business Media. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send all change of address to AUTOMATIC MERCHANDISER, PO Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Automatic Merchandiser, PO Box 25542, London, ON N6C 6B2. Volume 55, Number 1 Printed in the U.S.A. 4 Monique Terrazas

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