PUBLISHER'S
NOTE
BY
MONIQUE
TERRAZAS
Make 2013 your year of
growth by being SMART
With goals, you can grow your company one step at a time.
I
personally see 2013 as a year of growth
for not only the vending industry, but
for the nation as a whole. In order to
actually grow, one can't wait for the opportunity to fall in your lap. It's all about the
attitude and planning you bring to the table.
If you approach your business with goals in
mind to achieve, you will see success and
more importantly, growth. Sounds an awful
lot like a New Year's Resolution doesn't it?
Let's not call it that, but instead look at it as
setting goals for yourself and your business.
This time around
though, we are going
to be SMART.
Measurable goals
The reason why most
goals tend to fail is
because a person
has incredibly high
expectations that are
very hard to achieve
in a 6 to 12 month
period. The key to
setting and achieving
goals is to be realistic
in your approach.
Setting SMART goals
is a great tool to use
when sitting down to
plan. SMART looks something like this:
SMART
goals will
help you
grow your
company
S
Be specific with your goal. It's not just
enough to say, I want to increase
revenue, but assign a percentage
of revenue increase. This will help you
structure ways to achieve your goal.
M
Your goal must be measurable. If you
want to add additional employees,
state how many people you will
add to your company.
A
Attainable. While having high
expectations is good, you should
set goals that are attainable and
realistic, otherwise you are setting
yourself up for failure.
R
Set a responsible person. There
are a couple of different
definitions for this one, but I
understand it as simply not coming
up with a goal and assigning it to
the rest of your company to achieve.
You must present the goal in a way
that gives your team ownership of
the goal and the opportunity to offer
their insight as to how to achieve
the goal. This is a group effort.
T
Time Specific. It doesn't always
have to be a 12 month period.
Some goals are small and can be
achieved in 6 months or less. Remember to make sure that your time
period is attainable. If you want to get
into installing your first micro market
location, it's probably a bit of stretch
to be up and running in 3 months.
Research so you understand how long
the process might take and what to
expect to set your timing goal.
Goal setting is important
While using SMART goals is a
process that is not new, it's still a
process that many of us forget when
we are trying to implement something new in our business. By setting
goals, you will be able to grow your
company one step at a time and
when we get to the end of 2013,
you'll be able to look back at what
you achieved and what new opportunities are in store for you.
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4
Monique Terrazas