CONVENTION
COFFEETEA&WATER;
2012
CTW grows 15 percent
The 2012 National Automatic
Merchandising Association
CoffeeTea&Water; event in
New Orleans Nov. 13 to 15
centered around coffee
service specific education.
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Ric Rhinehart of the Specialty Coffee Association
of America reported on trends in coffee over
three decades. He showed that after 1975, when
bad weather in coffee producing areas drove
coffee price increases, consumption decreased
as manufacturers introduced less expensive
coffee types. In 2011, consumption levels are
nearly as high as in 1975, according to Rhinehart,
thanks in large part to chains like Starbucks who
educated consumers about coffee quality. However,
Rhinehart claimed a dark cloud is on the horizon as
cheaper coffee types, like Naturals and Robustas,
are increasingly imported to the U.S. and served to
consumers. "The long term impact is that people
will stop drinking coffee," Rhinehart said.
Jeffrey Maloof of Isuzu Commercial Truck of America discussed Coffee
Service Trucks with attendees at the 2012 CTW. He reported that gasoline
engines have really improved. Alternative fuels, in his opinion, need more
time to evolve to be a truly viable option, while hybrids present more
opportunity. He encouraged operators not to skimp on truck accessories
like the radio and air conditioning as they can use these as perks to retain
employees. Additionally, Maloof reminded operators about the importance
of proper maintenance, to strictly follow Department of Transportation
regulations and the benefits of telemetrics, like GPS units in trucks.
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Eric Watts of
Royal Cup Coffee
in Birmingham,
Ala., shared his
experience of
implementing
coffee service
installation
standards to
avoid leaks in
equipment.
Automatic Merchandiser
VendingMarketWatch.com
February 2013
Jerome Gray of
Impact Office in
Beltsville, Md.
discussed the
best practices
of a service
department with
CTW attendees.
Ken Shea of
DS Waters and
2012 co-chair
of the CTW show
reminisced
about the OCS
business in 1992,
comparing it to
the OCS business
of today.